Come on, this is action
Your brand grows when you show up.
Whether you're starting from scratch or need to recalibrate, the right strategy — built for your brand, not a market template — turns action into a story that matters. Not guesswork. Not chasing trends. Built on conviction.
Alignment is the name of the game
Most brands chase what everyone else is doing instead of building a strategy around who they actually are. The result: brand, marketing, and goals pulling in different directions instead of one.
Your strategy tells you how and where to show up. Here we execute.
This is a partnership. We build a marketing ecosystem based on four strategic pillars that work for YOUR brand — not a fixed bundle off-the-shelf.
We build the system first, then run it: content, email, social, and the infrastructure connecting them, all aimed at one goal.
You can start here
Assessment Call
$150 - 60 minutes - Action Notes in 3 days
A one-hour discussion and analysis of your brand and its direction in the market.
What you get
Action Notes, a short strategy document covering:
Where your brand stands
Gaps and opportunities
Your next three strategic moves
For you if you want clarity on what’s working and where to go next.
*The $150 is credited toward any audit or engagement within 30 days
Marketing Audit
$750 - 2 weeks - Full Audit + Action Plan
An in-depth marketing analysis of your brand across content, messaging, email, social, and the systems behind them.
What you get
A written audit covering:
Where each channel stands
Gaps and opportunities
Breakdown of your marketing data
Your next 30-day plan
For you if you already have marketing in place and want to see it clearly.
*The $750 is credited toward any engagement within 30 days
Your Brand.
A Powerful Ecosystem.
Ready to build it?
A marketing plan turns scattered effort into work that builds on itself. You know what’s going out, when and why, so every week adds to the one before it.
Ninety days when there’s a goal in front of you. Twelve months when you want the year mapped out before it starts.
90-Day Marketing Plan
3 weeks
Full Quarter Plan + Calendar
$3,200
A marketing plan for your next quarter, built end-to-end across messaging, content, campaigns and channels.
For you if you’re building your marketing from the ground up, or rebuilding it around a clearer goal, with something specific you want to hit this quarter.
What you get
Messaging direction for the quarter
Content themes, formats and cadence
Campaign concepts and frameworks
Channel priorities
A 90-day calendar
What to measure and when
Annual Marketing Plan
4 weeks - Full Year Plan + Calendar
$5,800
A marketing plan for the year ahead.
Built season by season across messaging, content, campaigns and channels.
For you if you have a vision for the upcoming year and want to build it before it starts, with a team ready to execute.
What you get
Messaging direction for the year
Seasonal architecture
Content themes, formats and cadence
Campaign concepts across the year
Channel priorities and budget framework
A campaign calendar
What to measure and when
*Quarterly reviews are available to keep the year on track
*Execution is available through Fractional Marketing Services
“I had the pleasure of working with Pablo when he put together a comprehensive Brand strategy for our lodge, which provided us with a solid foundation moving forward.
His greatest strength was helping me think through new strategies and perspectives in areas where I had limited experience, such as marketing. While we were pleased with his services, what stood out most was his creative approach and thoughtful input on how to tackle challenges differently.”
- Jolene Van Lange, North Frontenac Lodge
Beyond The Plan:
Your Fractional CMO
Strategy proves itself in the months that follow. Campaigns get adjusted. Opportunities get taken. Direction holds.
A Fractional CMO is senior marketing leadership without the overhead. The thinking, the direction, and the decisions stay with someone who already understands your brand and your market.
Advisory CMO
Price scoped per engagement
4-month minimum - monthly retainer
Marketing keeps asking for decisions that sit outside what you do best. This is about having someone in your corner to help you make them.
Every month, the direction gets set, we map out the strategy, and the work is ready to run.
This is for you if you want ongoing marketing direction and advice from a senior marketing leader who knows your business.
What you get:
- Quarterly strategy and priorities
- Monthly working sessions
- Campaign and creative review before launch
- Direct access between sessions for what can’t wait
- Performance read and recommendations each month
Operating CMO
Price scoped per engagement
4-month minimum - monthly retainer
This is about having the strategy and the hands to execute.
We build the plan, and we bring it to life. Campaigns go out, the calendar holds, and a team gets briefed and managed. It’s your marketing department designed for what you need.
This is for you if you want marketing that moves every week with ownership of both strategy and execution.
What you get:
- Everything in Advisory
- Campaign setup and launch
- Content and Channel calendar owned end-to-end
- Vendors and freelancers briefed and managed
- Monthly reporting
Ready? It all starts with a conversation.
Sharp & Lean: In Practice
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We tell stories. We build content that moves people closer to action.
Define the type of content that works for your brand, then build the system to produce it every month — what gets made, how often, and where it goes.
Includes:
Content Audit
Strategy Playbook
Calendar
Monthly Package Delivery & Execution
Testing & Tracking
*Content package to be defined based on needs and strategy. -
Most brands treat email like an afterthought. We treat it like the one channel you actually own. No algorithm, no rented audience.
Build the list, write the sequences, and turn a subscriber into someone who shows up when you launch.
Includes:
Platform Setup
Database Management
Sequence & Campaign Automation
Content Writing
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Don't be another brand chasing the trend of the week. We use the algorithm to engage more people and show who you really are.
Build a strategy around your real voice. Then we use the mechanics to tell your brand's story.
Includes:
Platform Strategy
Content Calendar
Community Management
Performance Tracking
Content Development
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Content and campaigns only work if there's somewhere for them to land. We build that and make sure you can see what's happening once they do.
Get the user experience right, track what's actually happening, and turn the numbers into decisions instead of a report nobody reads.
Includes:
Web & UX Strategy
Analytics & Reporting
SEO Setup
Online Brand Architecture
Build your brand,
or not at all
Everything here starts with who your brand actually is, what it believes, and where it wants to go. If that is the kind of work you are after, tell me what we are building.